Episode 011: Creating a Crisis-Ready Culture with Melissa Agnes

How do you define a “crisis” versus just an “issue”?

Business continuity depends not only on a well-crafted response plan but also on your ability to determine when that plan should be implemented.

In this episode, Melissa Agnes, Founder and CEO of the Crisis Ready Institute, joins host Brian Zawada to discuss the relationship between crisis management and business resilience. With over a decade of experience in crisis management in various industries, Melissa shares the five hindrances to being crisis-ready and the role culture plays in determining your preparedness.


Key Takeaways:

  • Being crisis-ready is cultural
  • If you don’t own a crisis, it will own you
  • Define issue vs. crisis for your organization


Related Resources:

What to listen for:

[02:07] The definition of an issue vs. a crisis

[05:09] What events don’t fall within crisis management

[07:44] Who’s accountable?

[08:42] Three things to keep in mind to prepare

[13:12] What effective crisis management looks like

[15:31] Melissa’s advice on changing mindset

[18:52] Tips for building a crisis-ready organization

[22:20] “It’s your time to make mistakes.”


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